Tryfon Tseriotis Ltd is now the official importer and distributor of the global lifestyle beverage brand PRIME, in Cyprus. Starting with distributing and selling PRIME Hydration, the ready-to-drink, healthier sports drink alternative, this beverage is now available across the Cyprus market in 6 flavours.

PRIME, initially launched in January 2022 in the US, as a joint creation between entrepreneurs and influencers, Logan Paul from the USA and KSI from the UK. Together they have gained over 100 million followers across the world on Instagram, YouTube and TikTok.

PRIME has also teamed up with international professional athletes and sports teams around the world to become their official hydration drink. Teams include FC Barcelona, Arsenal, FC Bayern and the Los Angeles Dodgers, as well as mixed martial arts organisation UFC.

PRIME Hydration includes a mix of coconut water, antioxidants, B vitamins and electrolytes. The brand’s popular and trendy flavours, Ice Pop, Strawberry Watermelon, Tropical Punch, Blue Raspberry, Lemon Lime and Meta Moon are now available at select Cyprus retailers.

For more information on PRIME and where it can be found, visit www.drinkprime.com/where-to-buy.