This October, our Marketing Manager George Yiakoupis and Brand Manager Nasia Karavas had the opportunity to visit the UK for the 2022 Annual Weetabix Partners Meeting. During the three-day meeting, apart from enjoying a tour at the Factory to see how everyone’s favourite breakfast cereal is made, they observed presentations from the Weetabix UK and International team regarding the brands category and channel strategy, sustainability initiatives and marketing news for 2023.

Additionally, they had the chance to mingle with other Weetabix partners from around the world such as Portugal, Spain, Greece, Malta, Israel and the Netherlands and exchange ideas and best practices.