innocent is here to make it easy for people to do themselves some good (whilst making it taste nice too).

innocent started in 1999 after selling our smoothies at a music festival. We put up a big sign asking people if they thought we should give up our jobs to make smoothies, and put a bin saying ‘Yes’ and a bin saying ‘No’ in front of the stall. Then we got people to vote with their empties, and at the end of the weekend, the ‘Yes’ bin was full.

Since then we’ve started making natural and healthy products, including smoothies, refreshing not-from-concentrate juices and coconut water.

We believe that everything we make should taste good and do good too, whilst leaving the planet a little bit better than how we found it.